B2B website development for FinTech company

Project volume
200 hours
Team size
2 people

Delivered by WarmDevs

  • UX/UI design
  • Animations
  • Webflow development
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About the Project

Digital asset infrastructure for financial services. All-in-one solution to bring better assets for everyone.

Corporates of all sizes and sectors — from financial institutions to businesses — use Ive.one’s platform and APIs to leverage crypto trading, asset tokenization, DeFi, and Web3 for their businesses.

Challenges & Solutions



Provide B2B website development that would result in a platform still relevant in 2-3 years
We were guided by references from key market players and also worked on a mood board with the client. We focused on Timeless Design, Responsive and Mobile-Friendly elements, User-Friendly Navigation, CMS, and integrations to solve this.
Provide a re-design for an existing website focused on B2B clients from the Finance industry
We provided a timeless design creating modern, minimalistic, and clear UX/UI. We added simple animations to make it dynamic and help users to understand the product.
The new version of the website had to be built on the Webflow platform like the previous one
Our developer executed the new websites on the basis of the Webflow platform with different 3rd party integrations.

We’ve Used

ive.one Client
Phong Dao
Co-founder & CEO | Ive.one

I wasn't sure what to expect since it was our first project through Upwork. The Warmdevs team definitely exceeded my expectations.

They were great to work with, from content to design to development. I highly recommend them if you want to successfully complete a project.


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In each project, we divide workstreams and determine milestones. Then we identify competencies needed to fulfill the tasks, calculate the work time of each expert, and approve everything with the client. After signing the contract, we allocate a separate team for the project. The project manager directs and supervises the process; he is the contact point for the client.

Project scope

  • Kick-off meeting
  • Gathering the requirements
  • Setting up goals
  • Defining projects scope
UX/UI design
  • Setting up mood boards
  • Figuring out visual style elements
  • Providing prototypes
  • UI design
  • Animations
Web development
  • Webflow development
  • Client review
Quality Assurance
  • QA & bug fixing
  • Deployment


Our kick-off meeting purpose was to meet the client, identify their pain points and needs, and gather requirements for the future project.

The CEO of the ive.one project came to us with a problem he had been facing for quite some time. The corporate website for his product was developed by his internal company. Unsatisfied with the results, the CEO requested a re-design each year, which often meant a new development for an updated platform. This ordeal became too bothersome and frustrating, so he took matters into his own hands and started hunting for an outsourcing company. That’s how we came into contact. 

Our client expressed a goal of creating a website that will successfully serve its purpose for at least 2-3 years while staying relevant and without the need for another untimely re-design. The ive.one’s CEO came to us with a clear vision of his company's strategy, as well as marketing and sales campaigns. He clearly imagined what ive.one’s ICP was, and that led to a certain idea for the future website. 

The client brought us his vision, but aside from that, he had the website folders structure ready, as well as analytics and keywords for the site’s SEO optimization. The main point was his clear understanding, of what his client would want from the website, and what we should avoid.

The request we received was for a website with a clear focus in terms of ICP — B2B companies. The main fear here lies in creating a boring, tedious website, like many others in the industry. Our client wanted an engaging, cool platform that would provide quality content for users. The animation Phong Dao asked us to incorporate should have been simple but appropriate. A random rocket flying around an abstract element wouldn’t do — animations should have been illustrative and serve the purpose of helping B2B clients to identify themselves.

UX/UI design

The next step in the redesign website case study involved creating a user experience and user interface design that would stand out and solves the problems we needed. Our experienced designer created wireframes and mockups that reflected the client’s vision and would appeal to the target audience. 

To ensure a cohesive visual style that corresponds to the client’s taste, we created mood boards that capture the website's desired clean and modern aesthetic. These mood boards guided the selection of color palettes, typography, and other visual elements.

We've built interactive prototypes to provide a tangible representation of the design. These prototypes allowed us to navigate through the website's key pages and experience the user interface firsthand. The feedback during this stage was invaluable in shaping the final design before moving on to the next phase.

Based on the approval, we proceeded with creating the final UX UI design for enterprise software. This involved refining the visual elements, incorporating the brand assets, and ensuring a seamless user interface across all pages. We’ve built the website based on the sitemap our client provided, which includes 10 pages, with 3 of them being product pages.

We incorporate animations per the client’s request to enhance the visual appeal and user engagement. Focusing on simplicity and cleanliness, we integrated the animations into the design. These elements were designed to complement the content and provide an interactive experience without overwhelming the users.


Site map

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Web development

As a Webflow Partner we had years of relevant experience to bring this project to life. Our devs ensured smooth navigation, functionality, and responsiveness across various devices and browsers. The goal was to build a solid foundation that supported all the desired features and functionalities.

Since the client preferred Webflow, our development team made the most of its capabilities to create a customized and dynamic website. We wanted to ensure that the development process was efficient and that the client could easily manage their website. The end result of our website development services for finance was a high-performing and user-friendly B2B website.

We highly valued the client's input and collaboration throughout the development process. We made sure to provide regular opportunities for them to review the progress and provide feedback. It was important to us to have an iterative approach, refining the website according to their preferences and ensuring that the final product met their expectations.

Before launching the website, we conducted rigorous quality assurance (QA) testing to identify and fix any bugs or issues. Our team meticulously tested the website's functionality, performance, and responsiveness to ensure a seamless user experience. Any problems that were identified were promptly addressed, resulting in a polished and error-free website.

Once all the testing was completed and any issues were resolved, we moved forward with the deployment of the client's redesigned website. Our team took care of the technical aspects of hosting and launching the website, ensuring a smooth transition from development to the live environment. We wanted the website to be ready to impress and effectively engage the client's target audience.

With our comprehensive approach, expertise in Webflow development, and incorporation of clean and captivating animations, our aim was to deliver a B2B website that not only met but exceeded the client's requirements. We were grateful for the client's trust in our team and were excited to bring their vision to life.

Delivered Value

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  • The client received an updated website with an attractive B2B website design that would stay relevent for at least 2-3 years in the future
  • The new platform has a clearly structured content with thought-out user journey map
  • The ive.one’s team will have an opportunity to focus on marketing tasks for the website fully and will not have to get distracted with the development itself
ive.one Manager
Jane Maksimchuk
Project manager | Warmdevs

A great client and a kind human. Solid communication all around. 

We knew we could provide great service for website design for B2B, so we put our best effort forward. It was great working on the project together, as they approached us with a clear idea on the one hand and openness towards professional advice on the other.

Our team had a good time completing this project. Looking forward to future opportunities to collaborate some more!


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