Web design and development for Bear Analytics

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Region
USA
Industry
Artificial Intelligence
Platform
Web
Project volume
260 hours
Team size
3 people

Delivered by WarmDevs

  • Business analytics
  • UX/UI design
  • Lottie animation
  • Webflow development
  • QA & bug fixing
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About the Project

Bear Analytics transforms event data into automated metrics, responsive visuals, and strategic reporting designed by event data experts. Understand the levers driving your event’s performance to increase revenue, boost attendee retention, and delivery better content.

Bear Analytics is an insights-as-a-service layer that plugs into your virtual event platform. It’s a suite of insights powered by data analytics experts with event organizer backgrounds that will lighten your team’s custom reporting load and provide a differentiator in a crowded virtual event provider marketplace.

Challenges & Solutions

Challenges

Solutions

Redesigning a website, transferring it from the Wix platform to Webflow.
The website was outdated and unoptimized, so we redesigned it completely and made it user-friendly.
Creating sleek minimalist design.
We redesigned the site in a minimalist style. We also created Lottie animations which enlivened the content and visualized the company’s services.
Refocusing on services market and changing of ICP.
We focused on a specific niche and determined ICP and, as a result, abandoned the old website completely. We created a customer journey map, which became a basis for the structure of the new site.
Increasing website conversion.
The new platform offered more flexibility for CMS management. It also allowed to optimize the website for SEO and, as a result, to increase conversion.

Technologies
We’ve Used

Joe Colangelo
Co-Founder & CEO | Bear Analytics
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Milestones were well thought out and included exactly what we needed.  The project started quickly and their design team wasted no time putting together wireframes and designs that allowed us to tangibly understand exactly what we'd be getting.

Additionally, the team's ability to suggest new ideas and thoughts are solutions to our challenges was awesome. They did a great job in adding value and helping us understand why a certain solution was better than another.

We'll be using them again and referring WarmDevs to others.

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Our
Process

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In each project, we divide workstreams and determine milestones. Then we identify competencies needed to fulfill the tasks, calculate the work time of each expert, and approve everything with the client. After signing the contract, we allocate a separate team for the project. The project manager directs and supervises the process; he is the contact point for the client.

Project scope

Discovery
  • Identification of bottlenecks and pain issues 
  • Business analytics 
  • Project Setup
UX/UI design
  • Customer journey map
  • Site map
  • UX/UI design
  • Lottie animations
Web development
  • Webflow development
  • Final Review
  • Deployment
  • QA & bug fixing
Mobile development
  • Mobile/Tablet design
  • Layout
  • Development

Discovery

At the kick-off meeting, we determined the most painful issue of Bear Analytics. Due to the pandemic, they had to switch their AI platform from offline to online mode. As a result, the company’s niche and ICP changed. Therefore, they had to focus on an unknown market segment. The old version of the website did not meet new tasks. The client emphasized the importance of getting a new website in the shortest time because they needed to launch and test MVP in the new market ASAP. 

The client was very attentive to our recommendations, relying on our experience. Our willingness to share our expertise was immense and we managed to build trustful relationships. In the end, we were delighted that we could help the client to adjust his services to a new segment. We created the website on Webflow. It allowed you to perform SEO optimization and find your audience. After identification of all the pain issues and bottlenecks, we proceeded to website development. Every stage of work is described below.

UX/UI design

We started developing the website structure by creating a customer journey map for the new ICP. The site structure was based on that map. During UX design we provided arguments why every specific element should be put in that or another place. Afterward, we created a style guide, which contained all fonts as well as colors, sizes, and shapes of buttons, lists, and other elements.

We designed more pages than was required to add the descriptions of service packages. We also added a simple tool for the organization of online meetings with potential clients. We used Calendly for this. The UI design was done in Figma. We created Lottie animations to demonstrate Bear Analytics’ intellectual product. The website contained 19 pages; some of them you can see here.

Site map

Primary Color Palet
Typography: 
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Web development

We conducted Webflow development and deployment. Prior to submitting the project, we checked the site performance in all browsers and on all types of devices (QA & bug fixing).

Mobile development

We have also made responsive mobile design and front-end layout for every screen resolution, for mobile devices and tablets. This added 18 pages.

Delivered Value

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  • Warmdevs team built the website, where the complex product was depicted in an eye-catching, easy way.
  • This site is easy to promote, attract the target audience, and convert the visitors into leads.
  • After finishing the project, the client was able to make corrections himself, without developers. Webflow platform allows it.
Jane Maksimchuk
Project manager | Warmdevs
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It was great to be useful for Bear Analytics even before the main work on the website had started.

We invested quite some time into business analytics and the creation of a customer journey map so that we could effectively work on pain issues.

We hope that this MVP would work very well and that we’d have a chance to do something great together again.

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Case Studies

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Defined project scope, specifically the requirements, deadlines, and cost estimation