Basetwo is the AI SaaS product working in the B2B market. The artificial intelligence platform allows for analyzing the chemical composition of substances.
Basetwo enables drug substance and drug product manufacturers to maximize yield, minimize product variances, and extend unit operation lifespans.
Integrate with multiple data sources to centralize knowledge and push model results to existing dashboards to easily visualize and collaborate on insights for scientists, engineers, and managers alike.
The WarmDevs team were a pleasure to work with for our SaaS business website!
We required a very complex set of features, as well as significant content. The team delivered this all in a reasonable schedule and budget. They were responsive, communicative, and very understanding of the need to make quick changes as a young company.
We would absolutely work with them again!
In every project, we divide workstreams and determine milestones. Then we identify competencies needed to fulfill the tasks, calculate the work time of each expert, and approve everything with the client. After signing the contract, we allocate a separate team for the project. The project manager directs and supervises the process; he is the contact point for the client.
We started by examining BaseTwo’s technical assignment as well as exploring the market of AI SaaS and engineering software in healthcare. We held a kick-off meeting to reach a unified understanding of the project goals. We also defined the expectations and set the deadlines. We formed a team of 5 people: a project manager, a designer, a motion designer, a developer, and QA.
At the very start of the project, it was very important to decide on all technologies to be used. We chose Webflow as a CMS system and a platform for the website. Webflow allows you to make insignificant changes to the site without a developer. This is very convenient for a client after the project is handed over.
The key task was to provide security of sensitive information and to ensure that it reached only verified users. We solved the task by integrating with Hubspot. Every stage of the work is described in more detail below.
BaseTwo was an AI-based product, so it was challenging to describe how it worked without excessive technical details. We decided with the client to use animations, which would have eased the understanding of the data analysis process. Lottie animations came in handy. At that stage, we divided the designers’ workflow into 2 streams: animations and UX/UI design. They ran simultaneously, which allowed us to save time.
In the beginning, we developed the site structure and created a site map. We decreased the number of pages in relation to what was planned by uniting the info on the same topics in one place. This helped us to optimize the website and save time and money for the client. It also improved the perception of the content by the user.
We also created a mood board where we collected client's references. That was a basis to create style, selecting color spectrum and fonts.
We developed and approved UX wireframe and moved on to UI design. The latter was created in Figma. The whole website consisted of 21 pages; several of which are presented here.
Webflow implementation included responsive design and animation. We used Webflow and Hubspot as CMS systems for website development.
We set up easy access to articles, technical documentation, and webinars. We also arranged a word search and a filter for the articles in which you could select “by role” and\or “by industry”.
We had to set up an analysis of every request for an article. By analyzing requests, we avoided sending sensitive information to fake email accounts, competitors, or bots. We used Hubspot and managed to configure proper data collection and analysis as well as develop a data sending algorithm. This included an email blacklist to protect sensitive data.
We have also made a responsive mobile design and screen layout for all types of screen resolutions (mobile devices and tablets).
Basetwo project encouraged us to dive deeper into the chemical industry coupled with AI. We learned the user needs and built a multi-functional website, which had not only a nice design but also great functionality and user experience.
Although the company had just started its business journey, it already got orders from big names like Coca-Cola.
Prior to this project, I and my team already had experience in SaaS startup design language and branding. Cooperation with Basetwo enriched us with expertise in the AI industry.