Branding

Personas are my jam. I teach a full-day training course on them: what they are, why they work, how to create them, and how to use them to do great work. I love teaching this course because personas are one

Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps

As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users’ attention and communicate your message. As networks and devices become more capable of displaying large

Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently

Why Mergers Bring About Great Intranets When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they

Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes

It’s up to designers to use branding elements and interaction design guidelines to bridge the gap between Brand intention (the way a company attempts to construct its identity) and Brand interpretation (the way customers experience a Brand). “Brand” vs. “Branding” Though often

We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on

In your journeys across the web, you probably have encountered the now ubiquitous question “How likely are you to recommend this website to a friend?” It is the question behind the net-promoter score, a customer-loyalty metric that is often used

As web content professionals, we know that how we communicate with our users is just as important as what we’re communicating. But often, it’s difficult to predict and demonstrate exactly how our tone of voice might affect our users. In a