Why Personas Fail
Personas are my jam. I teach a full-day training course on them: what they are, why they work, how to create them, and how to use them to do great work. I love teaching this course because personas are one
Website Logo Placement for Maximum Brand Recall
Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps
Image-Focused Design: Is Bigger Better?
As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users’ attention and communicate your message. As networks and devices become more capable of displaying large
Branding an Intranet
Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently
Intranet Design After a Merger or Acquisition
Why Mergers Bring About Great Intranets When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they
Brand Vocabulary in the Context of UX: Key Terms Defined
Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes
Experience Design: Bridging Brand Intention and Brand Interpretation
It’s up to designers to use branding elements and interaction design guidelines to bridge the gap between Brand intention (the way a company attempts to construct its identity) and Brand interpretation (the way customers experience a Brand). “Brand” vs. “Branding” Though often
Beyond Usability: 3 User Experiences Reshaping Their Industries
We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on
Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience
In your journeys across the web, you probably have encountered the now ubiquitous question “How likely are you to recommend this website to a friend?” It is the question behind the net-promoter score, a customer-loyalty metric that is often used
The Impact of Tone of Voice on Users’ Brand Perception
As web content professionals, we know that how we communicate with our users is just as important as what we’re communicating. But often, it’s difficult to predict and demonstrate exactly how our tone of voice might affect our users. In a