Декабрь 2019

Comparison is one of the most critical activities users perform on the web. In many cases, it’s a necessary step before your site visitors will perform a desired action, like buying your product, signing up for membership, contacting you, or

Thanksgiving is fast approaching in the US. So, in the holiday spirit, we’d like to take a moment to express appreciation for some of the designs that bring us joy. I know that sometimes we, UX professionals, can get a

Foreigners often say that Chinese websites are overly complex and busy in their design. However, since they usually can’t use the sites — not being able to read Chinese — such impressions, formed purely by looking instead of using, are

Since 1996, we have been compiling lists of the top 10 mistakes in web design. This year, we completed a large-scale usability study with 215 participants in the United States and United Kingdom to see what today’s web-design mistakes are.

Over the last few decades, organizations have evolved tremendously in how they deliver products and services to customers. Not long ago, there were only a handful of ways to interact with an organization: visit its brick-and-mortar location (in fact, we

The big Internet companies of the Western world have proclaimed “conversational user interfaces” and chatbots to be the Next Big Thing, with major initiatives led by Amazon, Apple, Facebook, Google, and Microsoft. Even Taco Bell has a “TacoBot,” a service

In a recent study, we found that hiding navigation under a menu significantly decreases the use of the navigation and also degrades the overall user experience both on desktop and on mobile. While hiding navigation under an expandable menu can be

Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience: Communicates the current location. Displaying the

In UX design, “dark patterns” are deceptive strategies used by designers to trick users into doing potentially harmful things that support their organization’s goals. For example, sites that automatically add extra items into users’ shopping carts are using a dark

Teens are wired. Technology is so integrated with teenagers’ lives that creating useful and usable websites and apps for them is more critical than ever. To succeed in a world where the next best thing is a click away and